Air Cover PR has been appointed by development finance and bridging lender TAB as their retained PR agency. The appointment was made after a competitive pitch process involving four other agencies. Air Cover will start working with TAB immediately.
The lender has hired Air Cover to communicate with mortgage brokers via their specialist trade media and national press. The campaign will also focus on the investment opportunity that the growing secured lending market represents.
James Staunton, founder of Air Cover PR said, “TAB really sees the value in the research specialism Air Cover can bring to bear on their section of the market. They aren’t interested in a purely nuts and bolts, bread and butter PR programme. They want to do something more thoughtful and creative that embodies their ethos and reflects their belief in transparency. That suits Air Cover PR perfectly and we are looking forward to delivering on their behalf.”
Duncan Kreeger CEO of TAB said, “TAB is trustworthy as an investment house and as a lender. We are reliable and we look after our customers’ money. Air Cover will help us convey that while creating educational, insightful content which demonstrates we have a knowledgeable and intelligent team. I’ve worked with James before – he developed a bridging index for me – and I know we’re in good hands. We want people to trust the brand and that can only happen if our comms team can bring our commitment to transparent, open and honest communication to life.”