Create, manage and share your identity
Air Cover PR develops key messages and uses strategic techniques to identify your organisation in a positive and effective way.
How does messaging work for you?
Create Key Messages
Air Cover PR will work with you to create between 3 and 5 key messages about your organisation.
In addition, we’ll produce sets of thematic messages addressing issues that you want some sort of reputational dominion over as part of your marketing efforts.
If your key messages consist of nothing more than a catalogue of marketing claims, you won’t convince reporters that they warrant inclusion in an article. Brag and boast persuades no one.
To be effective, they must convince a journalist that they warrant inclusion in an article.
We will help you develop a CLAIM + FACT + EXAMPLE model that will help persuade even the most cynical journalist.
To gain any benefit from good messaging, the messages need to be broadcast relentlessly. Your key messages will be of no use to anyone, tucked away in a client folder, however pretty the “message house” diagram looks. Air Cover PR will not let that happen.
We make sure that your messages and themes are echoed consistently – via placed articles, press releases and guest blogs – growing and improving the reputation of your brand.