“Shining a spotlight on an issue or sector”
Air Cover PR specialises in creating research designed to position you as a thought leader in your field – research content that can power releases, comment pieces and white papers offering powerful insight on your behalf.
We use data derived from many sources including polls and surveys, management information, and publicly available statistics. We craft this data into content that informs and advises your audiences.
How will Research Releases benefit you?
Our content can build you into a credible voice of authority in your industry – someone whose expertise is sought – and rewarded.
Brand Awareness & Credibility
Research releases create sustainable brand awareness, improving stakeholder recognition of your organisation and spokespeople – a key step in promoting a new product or reviving an older brand.
Research can engage your stakeholder communities – from your customers, employees, and investors, to journalists, potential buyers, and partners.
The advantage of original research is that the data – or its interpretation – is unique to your business. By positioning you as a voice of authority in your field, it will earn you opportunities to be heard elsewhere.
Corporate PR is not a sales tool. But great content can help with generate leads. We can create content like cheat sheets, checklists, and guides – all of which can help with lead generation.
But we can also help original and data-heavy industry reports – creating the sort of content that you might not have the time, resources, or expertise to generate in house.
How will Research Content be delivered?
There are multiple methods: blogs, webinars, infographics and video – with improved technology extending the options all the time. Our chief deliverables are reports and white papers, but at Air Cover PR we take pride in being inventive! We will always advise you on what method will have the greatest impact, and guarantee that the content will be crisp and compelling.