Crisis Management

Pranged your kite?  It happens.

Sounds as though you need a crisis comms wingman.  Things go wrong in any organisation – not every op can be a milk run.  If you can see a bogey on the horizon, if you’re in a spot of bother and the bandits are starting to circle, pick up the blower and we’ll scramble, pronto.  We promise to keep calm when everyone else is in a flap.  

Email Air Cover PR before you end up bailing out or ditching in the drink.

What feeds a crisis?

  • An initial event, or inappropriate quote
  • 24 hour media intensifies the search for news
  • Social media can explode and multiply at the smallest issue
  • Perceptions can quickly become reality

Air Cover PR’s active crisis approach:

  • We support the vital communication of information: what happened and how; what are you doing about it; and how you are putting people first.  This could be the safety of employees, customers or the public in general.
  • We help you express concern and sympathy, where it is appropriate to do so.
  • We help you take control of your message, and proactively communicate with all stakeholders.
  • We correct and challenge rumours and respond to inaccurate ‘perceptions’.
  • We always factor in the prevailing political, public and media climate into your response.

Get Protected

The Mosquito was highly effective at taking the fight to the opposition and protecting our assets.

And that is what Air Cover PR can do for you…