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The traditional media - national and trade

PR for mortgage brokers: media relations still counts

Rupert Murchoch has recently concluded it is not financially viable to launch a fully fledged rolling news channel. He has had to scale back his plans for a new opinionated television service in the UK.  Does this reinforce the theory (infesting the world of PR for mortgage brokers) that we ought to push social media…

Mortgage PR: it’s not about lying – it’s about research

On the one hand, trust in the media is a problem for the communications industry. On the other, public relations has very little to do with the creation of it.  The review of defence and security policy suggests arms of the Russian state promote most fake news operations. Apparently, the Wagner Group, a private defence…

B2B PR, politics, and when knowledge isn’t power

Over the course of the last 22 years, Alex Salmond is the only First Minister to have secured an overall majority in Holyrood. The proportional representation system makes anoverall majority in the Scottish parliament highly unlikely. That is to say, Alex Salmond is the most successful First Minister Scotland has ever had. As a result,…
A photograph of Ronald Hawley, a draftsman and engineer, who helped redesign parts of the de Havilland DH.98 Mosquito - he's the inspiration behind the Air Cover PR logo

What does the De Havilland Mosquito have to do with a new B2B corporate PR agency?

Glad you asked.  The Mosquito was a versatile multirole combat aircraft during the Second World War – a night fighter; an unarmed fast bomber; a photo reconnaissance plane; a day fighter; a precision bomber.  One version was even fitted with an anti-tank gun to attack shipping.  The Mosquito was to flying as Air Cover PR…

Get Protected

The Mosquito was highly effective at taking the fight to the opposition and protecting our assets.

And that is what Air Cover PR can do for you…