Blog

Mutual Vision (“MV”), a technology provider for specialist lenders, has appointed Air Cover PR as it looks to increase awareness of its digital banking solutions. The agency, which has been appointed on a three-month project basis with the possibility of extension in the future, will focus on highlighting the technological advances MV has made to…

The specialist intermediary press is a really interesting space at the moment for anyone interested in mortgage PR or marketing to brokers.  It feels not unlike the social media platforms themselves.  Older brands are losing some of their lustre (Facebook).  X / Twitter (hereby referred to as “Twitter”) is in a state of flux as…

It’s been a year since Air Cover PR last analysed the movers and shakers amongst the UK mortgage media.  The runners.  The riders.  At the time I thought it would be a useful one-off tool for CEOs, sales and marketing directors, and CMOs trying to prioritise their mortgage PR efforts in the mortgage space.  I…

Every week there’s another major announcement of a worsening economic issue. The old ‘Base rate held for [enter month]’ template story has finally been spiked. Thankfully so too have many of the generic PR responses that flood the inboxes of PF journos seconds after an announcement has been made.With so much change swirling around the…

Talk TV, the upcoming 24-hour news channel from News UK, is set to start broadcasting on 25th April. There’s a great deal the channel can learn from the launch of that other British news parvenu, GB News – now number 4 in the ratings. TalkTV is a Rupert Murdoch channel – and he has pedigree.…

Air Cover PR has been appointed by development finance, bridging and mortgage lender TAB as their retained comms agency providing mortgage lender PR.  The appointment was made after a competitive pitch process involving four other agencies. Air Cover will start working with TAB immediately. The lender has hired Air Cover to communicate with mortgage brokers…

Rupert Murdoch has recently concluded it is not financially viable to launch a fully fledged rolling news channel. He has had to scale back his plans for a new opinionated television service in the UK.  Does this reinforce the theory (infesting the world of PR for mortgage brokers) that we ought to push social media…

On the one hand, trust in the media is a problem for the communications industry. On the other, public relations has very little to do with the creation of it.  The review of defence and security policy suggests arms of the Russian state promote most fake news operations. Apparently, the Wagner Group, a private defence…

Over the course of the last 22 years, Alex Salmond is the only First Minister to have secured an overall majority in Holyrood. The proportional representation system makes anoverall majority in the Scottish parliament highly unlikely. That is to say, Alex Salmond is the most successful First Minister Scotland has ever had. As a result,…