Blog

PR Consultant Mortgage PR London Hampshire Surrey James Staunton

Mortgage PR: Navigating THE Specialist BROKER TITLES 

The specialist intermediary press is a really interesting space at the moment for anyone interested in mortgage PR or marketing to brokers.  It feels not unlike the social media platforms themselves.  Older brands are losing some of their lustre (Facebook).  X / Twitter (hereby referred to as “Twitter”) is in a state of flux as…
PR Consultant Mortgage PR London Hampshire Surrey James Staunton

Mortgage PR: KICKING THE MORTGAGE Media’s Tyres

It’s been a year since Air Cover PR last analysed the movers and shakers amongst the UK mortgage media.  The runners.  The riders.  At the time I thought it would be a useful one-off tool for CEOs, sales and marketing directors, and CMOs trying to prioritise their mortgage PR efforts in the mortgage space.  I…
PR Consultant Mortgage PR London Hampshire Surrey James Staunton

What makes great mortgage PR? Sam Partington explains

Every week there’s another major announcement of a worsening economic issue. The old ‘Base rate held for [enter month]’ template story has finally been spiked. Thankfully so too have many of the generic PR responses that flood the inboxes of PF journos seconds after an announcement has been made.With so much change swirling around the…
PR Consultant Mortgage PR London Hampshire Surrey James Staunton

Air Cover appointed by TAB for Mortgage Lender PR

Air Cover PR has been appointed by development finance, bridging and mortgage lender TAB as their retained comms agency providing mortgage lender PR.  The appointment was made after a competitive pitch process involving four other agencies. Air Cover will start working with TAB immediately. The lender has hired Air Cover to communicate with mortgage brokers…
PR Consultant Mortgage PR London Hampshire Surrey James Staunton

Media relations still counts

Rupert Murdoch has recently concluded it is not financially viable to launch a fully fledged rolling news channel. He has had to scale back his plans for a new opinionated television service in the UK.  Does this reinforce the theory (infesting the world of PR for mortgage brokers) that we ought to push social media…

Mortgage PR: it’s not about lying – it’s about research

On the one hand, trust in the media is a problem for the communications industry. On the other, public relations has very little to do with the creation of it.  The review of defence and security policy suggests arms of the Russian state promote most fake news operations. Apparently, the Wagner Group, a private defence…

Get Protected

The Mosquito was highly effective at taking the fight to the opposition and protecting our assets.

And that is what Air Cover PR can do for you…