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Mutual Vision (“MV”), a technology provider for specialist lenders, has appointed Air Cover PR as it looks to increase awareness of its digital banking solutions. The agency, which has been appointed on a three-month project basis with the possibility of extension in the future, will focus on highlighting the technological advances MV has made to…

The specialist intermediary press is a really interesting space at the moment for anyone interested in mortgage PR or marketing to brokers.  It feels not unlike the social media platforms themselves.  Older brands are losing some of their lustre (Facebook).  X / Twitter (hereby referred to as “Twitter”) is in a state of flux as…

It’s been a year since Air Cover PR last analysed the movers and shakers amongst the UK mortgage media.  The runners.  The riders.  At the time I thought it would be a useful one-off tool for CEOs, sales and marketing directors, and CMOs trying to prioritise their mortgage PR efforts in the mortgage space.  I…

Every week there’s another major announcement of a worsening economic issue. The old ‘Base rate held for [enter month]’ template story has finally been spiked. Thankfully so too have many of the generic PR responses that flood the inboxes of PF journos seconds after an announcement has been made.With so much change swirling around the…

Air Cover PR has been appointed by development finance, bridging and mortgage lender TAB as their retained comms agency providing mortgage lender PR.  The appointment was made after a competitive pitch process involving four other agencies. Air Cover will start working with TAB immediately. The lender has hired Air Cover to communicate with mortgage brokers…

Rupert Murdoch has recently concluded it is not financially viable to launch a fully fledged rolling news channel. He has had to scale back his plans for a new opinionated television service in the UK.  Does this reinforce the theory (infesting the world of PR for mortgage brokers) that we ought to push social media…

Glad you asked.  The Mosquito was a versatile multirole combat aircraft during the Second World War – a night fighter; an unarmed fast bomber; a photo reconnaissance plane; a day fighter; a precision bomber.  One version was even fitted with an anti-tank gun to attack shipping.  The Mosquito was to flying as Air Cover PR…